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Tayto Hunky Dorys Launches Tayto Velvet Crunch
Tayto Velvet Crunch™
Inspired by one of the world's great staples, the Brazilian cassava plant, Tayto is proud to introduce Velvet Crunch™ to the Irish market. With just 83 calories per pack and 70% less fat, Velvet Crunch™ is the lower carbohydrate alternative to potato crisps.
The cassava plant, known as the potato of the East is a core staple for over half a billion people in the tropical and subtropical regions of the world and gives Irish consumers a healthier, lighter snacking option.
Tayto Velvet Crunch™ has a fabulous melt-in-mouth texture and is available in one delicious tasty flavour - Cheddar Cheese & Spring Onion. Available in 20g impulse packs Velvet Crunch™ is ideal for the on-the-go snacking market.
As part of this new product range, Tayto Hunky Dorys have invested in a Cerex puffing machine to produce this product. This substantial investment gives Tayto Hunky Dorys a strong competitive advantage, as only a limited number of competitors have this technology.
